Maurice Bishop — Performance Marketing Leader

Resume - Digital Marketing Professional

SUMMARY
Marketing manager with 10+ years turning consumer and customer data into strategy for multi-location consumer brands — and an early, hands-on adopter of AI for generating and activating insights. Combines market research, customer analytics, and audience segmentation with practical experience building AI-powered automation and agentic workflows. Partners across marketing, product, and strategy to turn findings into go-to-market, portfolio, and customer-engagement decisions.

Education

Southern Illinois University Edwardsville – Edwardsville, IL

Bachelor of Science – Mass Communications
Southern Illinois University – May 2007

Western Governors University

Master’s in Digital Marketing
Western Governors University – April 2026

Certification

Google Marketing Analytics & Measurement — Google, 2026 Google Digital Marketing & E-Commerce Professional Certificate — Google, 2026 HubSpot Marketing AI Micro-Internship & SEO Certification — HubSpot Academy, 2025

Work Experience

Encore Enterprises – Dallas, TX (2025–2026)

Marketing Manager

Turned campaign and customer data from a 45-location portfolio into actionable insights, guiding paid search and Performance Max strategy while managing nearly $3M in annual spend at a 9x return
Grew first-page search visibility by an average of 65% across all 45 locations through SEO/AEO and PPC optimization
Built executive-ready reporting that translated ROAS, CPA, and conversion data into recommendations for leadership and ownership, influencing budget and channel decisions
Conducted recurring local and industry-wide market research across all 45 locations to inform positioning, segmentation, and growth decisions

Vogel Alcove – Dallas, TX (Oct 2023 – Jan 2025)

Marketing Director

Developed data-driven marketing strategies that increased engagement (139% clicks, 123% impressions), using insights to refine messaging and growth approach
Analyzed campaign performance and audience data to diagnose key drivers of growth and optimize marketing effectiveness
Partnered with leadership and cross-functional teams to align marketing initiatives with organizational priorities and long-term goals
Led development of marketing narratives and materials supporting strategic planning and stakeholder alignment

BIG AIR USA -Irvine, CA (Oct 2021 – Dec 2023)

Franchise Marketing Leader

Analyzed multi-location customer-journey and channel data to identify growth opportunities and optimize acquisition funnels across the franchise portfolio
Partnered with operations on promotional pricing strategy; one recommendation drove the year’s highest benchmark sales at a 14x ROI and a 2.5x retention rate
Analyze campaign performance and provide actionable guidance to franchisees, implementing targeted marketing strategies for the Big Air brand through innovative online marketing solutions.
Take charge of designing and distributing quarterly marketing materials to all parks and locations, ensuring alignment with the strategies of digital marketing agencies in Dallas.
Manage WordPress website maintenance, ensuring timely content updates and optimizing SEO performance.

Doctor Genius (Jan 2017 – Apr 2020)

Graphic Designer / Web Designer

• Leveraged user behavior data and A/B testing insights to improve conversion rates and optimize
digital customer experiences
• Translated campaign objectives into high-performing digital assets aligned with broader
marketing strategy
• Collaborated with cross-functional teams to execute data-informed marketing initiatives

Website References

https://highplainsperio.com/

https://www.pacificcoastdentistry.com/

https://dentistofmontville.com/

https://paulcdillonmd.com/#!

National Association of Black Accountants (NABA) (January 2012 – 2022)

Web Designer/Photographer/Content Manager

Create and manage WordPress website
Capture, edit and reproduce photos at corporate events using Photoshop and Lightroom (Cannon 7D)
Create SEO web friendly content and edit promotional content to maximize online penetration and exposure
Create promotional material (Fliers, Banners, social media advertisements) to support marketing campaigns for various clients.

Creative Circle | Experian & Newegg – Dallas, TX

Content & Digital Publishing Roles | 2016–2017 & 2014

• Supported enterprise websites, SEO-driven copywriting, and UX prototyping across multiple contracts.
• Delivered consistent, accessible, and compliant digital content.

PepsiCo/Frito-Lay (Jan 2015 – Dec 2016)

Internal Content Manager/Global Communications Specialist

Managed and updated 60-80 articles per month using CMS with various content and artwork for PepsiCo website (accessible to over 250,000 employees) using tools such as Adobe CC/CS, IBM Connections, and Google Analytics
Filtered PepsiCo pop culture-related content from the web for internal use

Core Skills

Search engine marketing

Digital Marketing Strategies

SEO Services

AI Marketing & Automation

Marketing ROI

Local SEO

PPC

Google Ads