SUMMARY
Highly skilled and results-driven marketing & communications leader with a strong background in marketing, administration, and branding. Seeking a challenging position where I can leverage my expertise to drive profitability, enhance brand effectiveness, and contribute to organizational growth.
WORK EXPERIENCE
Vogel Alcove – Dallas, TX (2023-Present)
Marketing Director
- Oversaw various paid media campaigns, including but not limited to, GoogleAds, Meta and Nextdoor.
- Managed the budget for news, radio and digital media, achieving targeted spending levels.
- Owned all digital marketing efforts, including website management, social media campaigns and email marketing, resulting in a 40% growth in online audience and a 50% increase in web traffic.
- Spearheaded the organization’s branding initiatives, ensuring consistent messaging across all platforms and materials, which enhanced brand recognition in the Dallas community and beyond.
- Led the planning and execution of major fundraising events and foundation requests through coordination with sponsors, vendors, and teams, resulting in $1.5 million grant award.
- Conducted market research and data analysis to inform marketing strategies, identifying key trends and opportunities for growth that aligned with the organization’s mission and goals.
BIG AIR USA -Irvine, CA (2021–2023)
Franchise Marketing Leader
- Optimize Google Ads and Analytics campaigns for all parks/locations, continuously tracking key performance indicators (KPIs) to improve results.
- Efficiently allocate resources by developing and executing franchise advertising budgets.
- Drive brand awareness and customer engagement by creating compelling social media content and advertisements.
- Analyze campaign performance and provide actionable guidance to franchisees, implementing targeted marketing strategies for the Big Air brand.
- Take charge of designing and distributing quarterly marketing materials to all parks and locations.
- Manage WordPress website maintenance, ensuring timely content updates and optimizing SEO performance.
Doctor Genius (July 2017 –March 2020)
Graphic Designer / Web Designer
- Designed digital and print assets including brochures, flyers, business cards, banner ads, hero slides, gifs, and logos
- Created and designed over 500 websites using WordPress, Bootstrap and CSS
- Manipulating additional appearance and functions in PHP
- Created landing pages utilizing HTML, CSS and JavaScript coding to reflect client brand consistency
Website References
https://www.pacificcoastdentistry.com/
https://dentistofmontville.com/
National Association of Black Accountants (NABA) (January 2012 – Present)
Web Designer/Photographer/Content Manager/Freelance
- Create and manage WordPress website
- Capture, edit and reproduce photos at corporate events using Photoshop and Lightroom (Cannon 7D)
- Create SEO web friendly content and edit promotional content to maximize online penetration and exposure
- Create promotional material (Fliers, Banners, social media advertisements)
Experian (October 2016 – January 2017)
Job: Graphic Designer / Marketing Specialist 1 (Contractor)
- Created, and delivered marketing programs to support the growth and expansion of company products/services, displaying high proficient in principles of design (i.e. layout, typography, color, balance, and composition)
- Developed sales presentations and provided reports based on information collected such as marketing trends, competition, new products, and pricing.
- Applied and enforced updated style and brand guidelines to all material (web and print)
NewEgg (April 2016 – May 2016)
Graphic Designer / Content Manager (Contractor)
- Applied knowledge of layout principles, information architecture, human factors and web standards to develop ideas from the concept stage to the final markup
- Produced web markup in semantic and valid HTML and CSS and created wireframes, prototypes and graphic layouts to communicate functionality and presentation of complex interfaces to both executives and developers
- Analyzed, developed, designed and test corporate intranet and web-based interfaces for marketing, informational and training purposes.
PepsiCo/Frito-Lay (January 2015 – March 2016)
Internal Content Manager/Global Communications Specialist
- Managed and updated 60-80 articles per month using CMS with various content and art worko for PepsiCo website (accessible to over 250,000 employees) using tool such as, Adobe CC/CS, IBM Connections and Google Analytics
- Filtered PepsiCo pop culture related content from web for internal use
Sonos (September 2014 – November 2014)
Content Management Specialist
- Created SEO web-friendly website copy optimized for google search engines using google AdWords and google analytics
- Provided localized content strategically placed for SEO and specific to the intended demographic by researching and maintaining trending keywords using various analytic and social media tools
- Developing a uniform online presence amongst multiple online platforms (Social Media, Blogs, and Direct to Consumer Website)
90 Degree Concepts (November 2008 – October 2013)
Owner/Freelance
- Lead marketing and advertising phase from start to finish by providing creative ideas and developing a process to evolve concepts into tangible captivating multimedia campaigns
- Created and distributed press release communications to proper channels to maximize exposure among social media, online and print publications
- Drove content for user experience, bridging user needs, business objectives and product knowledge.
- Ensured that online content complies with corporate brand standards, web style guide, legal and compliance.
EDUCATION
Southern Illinois University Edwardsville – Edwardsville, IL
Bachelor of Science, May 2007
Major: Mass Communications (Advertising)
Minor: Political Science
SKILLS SUMMARY
Adobe Creative Suite
Advertising
Analytical Skills
Clerical
Copywriting
CSS
Design
Email Design (template building)
HTML
JavaScript
Microsoft Office
Photography
PHP
Presentations
Promotions
WordPress
CERTIFICATIONS
Licensed Real Estate Agent