Disrupting Digital Business is a book primarily for business leaders and entrepreneurs who are interested in expanding the dynamics of their business beyond products and services. In today’s marketplace, the most successful businesses and early adopters have done just that. Disrupting digital business discusses the roadmap in making the transition from focusing on products and services to experiences and outcomes.
Disrupting Digital Business addresses the shift in today’s Marketplace. The idea is that in the era of social media and networking, companies no longer control the conversation between employees, customers, suppliers, and partners; or the medium in which those conversations take place. Adapting to this change and the transformational innovation that has taken place has lead to the rise and fall of major business in the last few decades. The willingness to become an early adopter in this era is critical to the growth and success of any business leader or entrepreneur.
The author R “Ray” Wang is the founder and chairman of Constellation Research located in Cuperinto, CA. Constellation Research is a research and advisory firm that analyzes disruptive technologies (disruptive technology is any new emerging technology that unexpectedly displaces an established one) and how business succeed or fail at adopting to them.
The concept is broken down in 5 steps.
- Design new experiences and outcomes
- Develop a culture of digital DNA
- Apply new business models and technologies to existing infrastructure
- Move from gut decisions to data-driven decisions
- Co-create and co-innovate with new partners
If you are struggling with finding way of dealing with consumers in the digital space and/or developing a business model that effectively utilizes new and emerging technology this book provides great structure; and outlines how to tailor your business more toward the experiences and outcomes of the relevant to your consumer.
I will say that although this book is more of a resourceful tool than a challenging read. I suggest you have a paper and pen (or whatever note-taking tool you use) handy to write down the concepts and takeaways outlined throughout the book. this will make it easier to relate them to your business and business model.
At most, you take away from this book a guide in reshaping or adapting the culture of your business’s digital presence and how you deal with consumers in that space. Learning how to keep promises to consumers at scale and empowering them as advocates. At the least, you should walk away from this book with a realization that with or without you your business will exist in the realm of digital space. It’s probably a good idea to get ahead of the ball and try to become an active participant in the space.
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